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Marque & Field · Marketing Partner, Australia

Your business needs senior marketing.
It doesn't need a full-time hire.

Senior marketing experience running regional campaigns across Europe and the US — for both B2B and consumer-facing brands. Now working remotely with Australian businesses that need that level of experience without the overhead of a full-time hire.

Start the conversation → See pricing
Iva Klarica, founder of Marque & Field, Perth marketing consultant
Iva Klarica
Founder, Marque & Field
Regional campaigns across EMEA & the USA Salesforce Marketing Cloud & Adobe Campaign Tech, SaaS & Life Sciences B2B & B2C
The Problem

Marketing gets stuck between "no one's doing it" and "we can't afford to hire it."

Founders either do it themselves between everything else, hand it to whoever's available, or wait too long to hire — and lose momentum every month it's delayed. None of those are actually cheaper than doing it properly from the start.

What This Actually Covers

Not a menu of services. The work that moves a small marketing function forward.

01

Strategy & Positioning

A plan built for your actual budget and stage — and messaging that makes the choice obvious.

02

Demand Generation & Brand Campaigns

Account-focused B2B pipeline work, and consumer-facing campaigns that build a brand people notice.

03

CRM & Lifecycle

Hands-on setup and running of Salesforce Marketing Cloud and Adobe Campaign.

04

Digital & Performance

Campaigns built to convert, with reporting that says what actually happened.

05

Marketing Operations

The systems and reporting that make marketing repeatable, not reactive.

06

Fit First

If it's not the right fit, you'll hear that clearly — not a pitch regardless.

Working Together

Three ways in — pick the one that matches where you are.

A focused, hands-on practice — every client gets direct attention.
Project

Single Project

One defined deliverable — a campaign, a CRM build, a repositioning.
Scoped to the project
Fixed fee, quoted after a first conversation
  • Clear scope & timeline
  • One core deliverable
  • No ongoing commitment
Start a project
Most common
Retainer

Growth Partner

Ongoing marketing support — the role, without the salary.
Tailored monthly rate
Based on scope, no lock-in contract
  • Strategy + hands-on execution
  • Ongoing campaigns & reporting
  • Direct line, always
Become a partner
Leadership

Part-Time Marketing Lead

Senior oversight for a growing team, a few days a month.
Custom by team size
Quoted after understanding your needs
  • Leadership & mentoring
  • Team & agency oversight
  • Founder-level reporting
Discuss fit
About Marque & Field

Built across Europe and the US. Now working for Australia.

Marque & Field is run by Iva Klarica, a senior marketing professional with a career built across European and US markets — tech, SaaS, life sciences, corporate B2B, and consumer-facing brands. She's run regional campaigns, managed CRM programs end-to-end, and built demand generation that had to hold up to real scrutiny from real budgets.

Now working remotely with businesses across Australia — the fundamentals of getting marketing right don't change with geography. Same rigor, without the overhead of hiring it in-house.

EMEA & USA
Regional campaign experience across international markets
B2B + B2C
Comfortable across both, and the overlap between them
SFMC / Adobe
Hands-on CRM & lifecycle platform work
Direct
You work with me — no account managers, no handoffs

Every client gets founder-level attention.

Not a portfolio spread across dozens of accounts — direct, hands-on involvement from someone genuinely invested in getting it right, on every project.

How It Starts

Three steps, no long onboarding.

01

30-minute call

We talk through what's actually going on — no deck, no pitch.

02

A plain-language proposal

Scope, timeline, and price, in writing, before anything starts.

03

Work begins

Direct communication throughout — you always know what's happening and why.

Before You Ask

The questions every founder has first.

I run this deliberately as a focused, hands-on practice — not a portfolio of dozens of accounts split across a team. Every client gets my direct attention. If I'm ever not confident I can give a project real focus, I'll say so upfront rather than take it on.

Most of what stalls small business marketing isn't a lack of hands, it's a lack of someone senior enough to make the calls. That's usually cheaper solved as a project or part-time arrangement than as a full-time hire.

Projects and retainers are scoped in writing before we start, and retainers are month-to-month — no lock-in contract keeping you in something that isn't working.

No — that's exactly what the first call is for. Most founders come in without a clear brief. Working out what's actually needed is part of the job.

You already know if this is worth a 30-minute call.

No pitch deck, no pressure — just a straight conversation about where your marketing actually stands.

Start the conversation →
Get In Touch

Tell me about your business.

Prefer to write it out first? Send a message and I'll reply within a day or two with next steps — or a straight "not the right fit," if that's the case.

Based in Perth, WA — working with clients Australia-wide
Availability Project, retainer & part-time — fully remote
LinkedIn linkedin.com/in/ivaklarica
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